At a high enough level all businesses experience the same challenges, but when I heard this potential client’s story, I thought about marketing a startup. What if an ambitious startup company tried to market without using the internet? “Democratization” is a word we often hear used to describe the effect the internet has had and (despite its triteness) it’s true. It may be easier to buy a list of home addresses, but who can argue that direct mail is more effective and produces better returns than an email campaign sent to a permission database?
I
assume the only reason most people don’t leverage the internet more to
market is because they’re still learning about it. That’s why some
Indiana companies (a few of them startups from Indiana, including
Cantaloupe) have come together and created a conference where you can earn your Masters of Business Online.
It promises to be an interesting and informational day, even for those
who think they know all the latest of internet marketing. At the very
least, I would recommend checking out the website, and see how the
experts in online marketing, market themselves.
